Currently viewing the tag: "social media"


Part 3 of a multipart series (part 2 herepart 1 here)

poor-salesIt has been awhile since I have added to this fascinating subject, but today I feel inspired so here goes: We have been discussing going with the flow, and what happens when “the flow stops flowing”? In part one, I discussed the foremost question one must ask, and that is how one is to define flow—is it money, is it being purpose driven, or is it something else? I think that needs to be known upfront before we can determine if and where the flow has actually stopped flowing.

In part two I discussed the possibility that what we are using to measure flow might be something not really that high on our values. I use money as the example, but it really could be anything—success (whatever that is; another term we would need to define), contact list, people reached, or whatever. People often believe they should value something valued by others, an authority or society as a whole, but we value what we value—trying to make it something else will only lead to frustration and possibly depression. A much better strategy would be to honor, appreciate and submerge yourself in what you truly value.

Higgs BosonBut now the question arises: What if we do, in fact, value money? And let’s say it has been our measure of flow, and perhaps that flow has stopped flowing. What might be some reasons for the drying up? Ahh…now this is an excellent question. When a scenario of this kind does occur I find it enormously revealing, and while I suspect it can be difficult for the one immersed to see the big picture, I do believe this type of thing is a completely ordered event, one meant to shape our growth and development.

The universe is an ordered entity. There are subtle energies at play at all times; these energies have effects on sentient beings such that they push and prod us to move in the direction of our dharma. Remember that? Dharma is our life’s purpose, and we all have one. Better to tune-into yours than to blow off the notion as mumbo-jumbo, and allow life to unfold randomly. These subtle universal forces act on individuals all the time—physically, mentally, socially, through personal relationships, economically, and through acts of nature. These forces are nature moving you in the direction of dharma fulfillment.

So here is a short-list of reasons why a formerly abundant flow might have dried up:

  1. listening-to-your-customers-on-social-mediaIt might be time for new products, services or information. A lack of flow may signify a lack of interest in your current product, service or program. Not a biggie—just time to evolve. Listen to your clients and customers—ask them what they want. That is the great thing about social media: you can see what people are into—what they are posting about, their conversations, their questions to you—all these give information as to how you can improve what you provide. Everything changes, including what people are looking for. Thus it may be the product, service or information that’s stagnant reflecting itself in flow.
  2. It may be time to change your avenues of dissemination. In other words, you might need to bring yourself up to speed with what’s resonating with people today. Some people, companies and industries are slow to catch onto current lifestyle trends. At the rate at which things change today, that’s professional and business suicide. And those most susceptible are, without a doubt, entities that have enjoyed previous success. It is very hard to not leave well enough alone, but fail to change with the times and watch the flow stop flowing suddenly and dramatically. I am amazed at how many in my profession of chiropractic are still clueless about having and maintaining something as basic as a website (Stone Agers)! Then there are those who say they don’t do social media. Uhh…well then you are killing yourself (Bronze Agers). What about review sites, videos, blogging, Yelp, mobile apps, and the list goes on and on. Have you failed to take your business to the next level (Iron Agers)? Well duuuuuuhhhhh….!caveman and computer
  3. It might be time to reevaluate your product, service or information’s value to people. Yes, maybe you think your business is more valuable than it really is. You might be right on the money with your self-assessment, but it never hurts to reexamine. Listen, I have described here how business is a monetary exchange of perceived value. If the flow has stopped flowing, and that flow is money, then to me THAT speaks volumes! It doesn’t mean you suck—it simply means that, without question, it’s time to grow. Face it, people just aren’t that into some things anymore. People’s needs and interests evolve. Film developing, CDs and DVDs, the Yellow Pages—these are just a few examples of things that are dead or dying fast. C’mon! I am sure you can think of a few relics in your industry…heck you might even be attached to one or more. It sure wouldn’t be so hard for me to see why your flow has stopped flowing if you are selling the obsolete.
  4. career-change-nowIt might just be that your current product, service, or information is no longer one of your highest values. Hey people change! Our interests grow, we evolve, we desire to touch more people—this is a natural process in life. And while you may still have love for what you do, it may be time to see how you can expand yourself. Maybe it is time to teach, or to write books, or to speak to corporations—all of these would be growth for somebody who is working one-on-one with clients. Remember subtle energies are at play within the universe, and that energy flows between and among people. If you are no longer truly inspired by what you do, but are doing it because, “it pays the bills,” well then guess what? Your clients will feel it too; and they will stop coming—believe me, I’ve seen it more times than I can count. It’s all energy, and you can’t hide your underlying feelings (except from yourself). Consider it a wake-up call, for you to expand into the next leg of your dharmic path. I’ve met attorneys on their way to medical school, corporate paper-pushers moving on to give guided adventure tours, you name it. This life is meant to be lived NOW, today! Listen to what your heart is really telling you and go after what you love. If you don’t know how to do it, then contact me: I help people every day with this exact dilemma (drnick@drnickcampos.com)

The universe is a perfectly ordered entity, even if it does not seem that way on the surface. Even when it looks like life is reigning in chaos, forces are pushing you toward fulfilling your dharma. Where would the world be had Walt Disney, J.K. Rowling or Thomas Edison not followed their universal push?

Braided riverA true flow never stops flowing, not without another channel opening in its place. We exist in an energetic universe, where transformation is the key. You have to ask the right questions, do the right evaluations, and then listen to the messages the universe provides through its subtle energies. It helps to be in-tune with those energetic fluctuations, and there are methods for becoming more proficient at doing so (contact me for available courses or consultations). But the most important thing is to understand this aspect of the universe, and how its energies are at play constantly to push you toward fulfilling your life’s mission. Without this knowledge and understanding, it IS a universe of chaos, and it would not surprise me to see someone completely baffled by an apparent “flow that has stopped flowing”. But wake up to the magnificence of the universe, and follow its natural flow. If you open yourself to this possibility, I promise you will be amazed at what unfolds.


The Wellnss JourneyLater today I will be interviewed (archived podcast here) on The Wellness Journey with Lynnis Woods-Mullins (@PraiseWorks), and we’ll be discussing the wellness aspect of social media. Wellness and social media? You bet. Social media is simply an extension of our already hard-wired nature to form social groups. The stronger (and for some people bigger) the groups, the more mental and physical advantages one has. There may even be a connection to longevity. Dang! Yes, being social is a part of the human evolution.

Our strongest advantage as a species is our ability to organize and manage large groups. We learned early on that we would be more powerful as one thousand than as simply one or a few, and so we took advantage of our capacity to cooperate and form civilizations. Now cooperation is not a purely human phenomenon, as many animal species do it, but in sheer capacity and sophistication, humans take the cake. We’ve expanded our social organization progressively from the beginning of existence, moving from hunter-gatherer tribes to the internet. Social media is just the next leg of that human social evolution.

Scientist have recently become increasingly interested in the social benefits to health. Several 2008-2009 studies showed promising results:

  • computer-cc36a4c4552c434fd40d98e79fa1dabeddea202a-s6-c10 (Copy)A 2008 study of stroke sufferers showed that being able to maintain valued group memberships played as important a role in positive recovery as an ability to overcome cognitive difficulties (e.g., problems with memory and language). After their stroke, people’s life satisfaction increased by 12% for every group membership that they were able to retain.
  • A 2009 study of residents entering a new care home. This showed that those who participated as a group in decisions related to the decoration of communal areas used those areas 57% more over the next month and were far happier as a result. In contrast, the use of space by residents in a control group declined by 60%. Moreover, these differences were still apparent three months later.
  • Another 2009 study looked at the impact of group interventions on the health and well-being of 73 people residing in care. After a period of six weeks the researchers found that people who took part in a reminiscence group showed a 12% increase in their memory performance, while those who received individual reminiscence or a control intervention showed no change.
  • Another 2009 study also studied nursing home residents and looked at the relationship between their sense of identity and well-being and the severity of their dementia. The study’s key finding was that a strong sense of identity associated with perceived membership of social groups, was a much better predictor of residents’ well-being than their level of dementia.

image (Copy)

Professor Jolanda Jetten from the University of Queensland, Australia commented on the findings from these studies: “New research shows just how important groups and social identity are to well-being. This is something that people often overlook in the rush to find medical solutions to problems associated with ageing, but it is time that these factors were taken much more seriously”.

And says Dr Catherine Haslam of the University of Exeter in the U.K.: “On the basis of what is now a very large body of research we would urge the medical community to recognize the key role that participation in group life can play in protecting our mental and physical health. It’s much cheaper than medication, with far fewer side effects, and is also much more enjoyable.”

Other studies that I have reported on in this blog also show the wellness benefits to social interactions. One study (2008) showed that people with large and strong social networks fared better following surgery—in healing time and extent. Another study (2008) showed that our sociability is actually a biological/neurological  trait, giving further evidence to its role and interdependence in human evolution.

film1_connectedcolor_11 (Copy)

Another in 2009 which showed that repressed emotions can lead to greater risk of dying from a cardiac event, while a 2010 study showed that having strong social networks and interactions actually decreased death, in general, by 50%.

These studies simply confirm why using social media to remain connected, and thus in wellness, is the wisest practice people can adopt. Social media isn’t just digital narcissism, as some skeptics have defined it. It is real interactions, in real time, with real people (and if you really can’t tell the difference, then you really do need to get out more)—the perfect ingredients to rich social health and wellness. Keep Tweeting.

If you own a company but are not on social media, then you are hurting your business. If you are in health care but not on social media, or on social media but not very active, then you, too, are hurting your business. The world is changing and doing so rapidly. Social media, review sites and smartphones are all part of the new technology shaping the world today. And if you are not on that train, then…well, you are being left behind.

Mass marketing through advertising is the old way, and if you don’t have a few million bucks to spend, then you are just not reaching people with that medium. And even for big companies that have that kind of money—the Coca Colas, Fords, and Starbucks of the world—social media is a HUGE part of their marketing plan. Why? Because social media is where the people be hangin’.

As a result, today’s marketing requires person-to-person interaction. People want to engage with companies, professionals and artists—they want personal attention, as personal attention builds trust. Why would anybody today want to do business with you, or listen to what you have to say, if you don’t give them personal attention, but your competitor does? Listen, economics are tight all over and people want to spend their money most effectively. The way people, today, feel most confident in doing so is through personal attention and interaction.

Enter social media—Twitter, Facebook, YouTube—sources anybody can use to connect to companies, celebrities, journalists, athletes, teachers, professionals—you name it. And that includes you. Website magazine recently reported that people who engage with companies on social media spend 20-40% more money with those companies than do other customers. That’s huge!

But not just businesses—anybody with an inspired message can use social media to influence others. Be it a political campaign (just ask President Barack Obama, a Twitter master), a charitable cause, or a world changing idea (like Changing the Way the World Thinks About Health™), nothing has been more important in leveling the playing field for marketing and message-spreading.

Health care providers absolutely need to be on social media, specifically Twitter. There are currently 200 million active users on Twitter—two hundred million! And Twitter is now one of the top ten visited websites on the Internet. Duh! You want to reach people? You want to educate them? You’ve got to be on Twitter. And you’ve got to learn to use it right. There are ways to master Twitter, and then there is just inefficiency. That’s why it’s not uncommon to hear someone say, “I don’t like Twitter.” Yeah, you haven’t learned to use it in the most fun and effective way yet. Believe me, learn that and your perceptions will change.

Watch the video below to hear how people are using Twitter to spread their message effectively (don’t let the first 55 seconds fool you…there’s lots of visuals to stimulate your mind). If you are in any health field whatsoever—chiropractic, medicine, psychology, personal training, physical therapy, nutrition, acupuncture, yoga, Reiki, or any other—you absolutely must watch this video. And then check out my book, How to Win Friends and Influence People (on Twitter), and you will learn the ins-and-outs of becoming a Twitter ★SuperStar★.

Some things are just not what they seem. The world is filled with illusion for the non-discerning mind. It’s not that we are dimwitted creatures we humans, but we want to believe, often in things in which we have a psychological investment…things perhaps lacking clear evidence of validity, or even lacking rationality. Take the video below for example–it shows you just how easy it is to be distracted…mmm, better to say caught unaware. And keep in mind that there are plenty of things in life we take for granted, or maybe even don’t really think about…but should. Yes, watch the video and be prepared to be blown away. Ha ha haaaaaaaa…..


Copyright © 2013 Dr. Nick Campos - All Rights Reserved. Web Services by David Cosgrove Los Angeles Web Design