I’m no sucker–I’m quitting the SPF. That’s right, we’ve been duped…badly. Made suckers by dermatologists, but no more.

SPF or sun protective factor is a measure of sunscreen lotions’ effectiveness at blocking out UV radiation. Sun protective lotions have pervaded our skin products and make-up. It’s everywhere, and it’s screwing people up. Here’s how:

Over the last decade for certain, and probably even longer, I have observed numerous clients (and one family member) in my Beverly Hills chiropractic office, with bandaged healing wounds on their faces, necks, shoulders and arms.

“What the heck is that,” I’d ask. “Oh, my dermatologist says it’s a mild form of skin cancer, so they removed it.” Some people would have like ten of these wounds on their head and shoulder regions. WTF???

OK, I’d think, I’m not going to question the dermatologists–they’re doctors! (hum of Mormon Tabernacle Choir crescendos in background) But why so many now, today? Why not a decade ago? Global warming?

More like dermatologic marketing. When you practice in a relatively useless and heavily impacted specialty like dermatology, the lack of viable cases can lead to stagnant revenue. So…why not scare the pants off people and pick a properly positioned political issue that fits in perfectly with dermatology–skin cancer! Yeah, that’ll work.

OK, so what’s the problem? Skin cancer exists, right? Yes, it certainly does, but the anti-sun campaign has led to some serious health consequences. We are currently in a vitamin D insufficiency epidemic. I’ve been very vocal about the dangers of vitamin D insufficiency, and now I have a personal experience to boot.

My wife and I just got our vitamin D levels checked (if you haven’t done this, then do it soon–I can’t recommend it highly enough). Mine came back at 38, my wife’s 32. Anything over 35 is considered “normal.” So, my wife has entered dangerous territory, yet I’m not without risk either. According to some sources, optimal vitamin D levels are 50-65. And I take daily vitamin D supplements! What the heck???

Here’s what the heck. We’ve been fooled by a medical specialty trying to keep their heads above water–it’s been purely professional survival. Not buying it? Read my article on the dangers of vitamin D deficiency, get your vitamin D levels checked (I’ll bet they’re low), and then we’ll talk. Supplement with vitamin D and STOP using sunscreen regularly–only wear it when you know you’ll be baking in the sun all day. Get that crap out of your daily moisturizers, your make-up and any other daily product the marketing hounds have put it in. My next post will be on the direct dangers of using sunscreens that go beyond not getting enough vitamin D. Stay tuned.