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Well it’s about time.  The government is finally putting its foot down and proposing that food companies be required to label meat products appropriately.  That is, any meat having added ingredients–like chicken broth, teriaki sauce, salt or water–should say exactly what it contains.  As you might expect, the proposed plan has meat industry execs fuming.

Most consumers are unaware of these practices and assume that all meat is just that–all meat.  But according to the USDA, about one-third of poultry, 15% of beef and 90% of pork may have added ingredients, which comes out to about 40% of all raw, whole cuts of meat.  The rule will not apply to ground beef, which will be allowed (and does) have added ingredients.

As it stands now, meat is only labeled as “enhanced” or that it contains “added solutions,” which the government rightly believes might be misleading, or not understandable, to the average consumer.  Some of the labeling is also likely not visible.  If the rules are finalized, the label would now have to be part of the product title. An example of the new labels would be “chicken breast–40% added solution of water and teriyaki sauce,” according to USDA.

A National Chicken Council spokesperson says that the industry is now split as some chicken contains added ingredients, while others don’t.  For those that do add ingredients to poultry, the level of additives is generally 15-18% of the piece of meat.

Red meat producers initially objected to the proposed rules.  The American Meat Institute called it “wasteful” and “unnecessary” and said it would cause prices to go up for consumers.  But consumer groups have been lobbying for years to have the truth in labeling rule enacted, as they say some additives are unhealthy.

I’m sure that some of the additives used to ‘beef’ up meats is harmless, but why shouldn’t the buying public know exactly what they are purchasing?  If you are going to buy food, don’t you want to know exactly what’s in it?  I do.  Let me make the decision as to what I want to put in my body.  Further, if I’m paying for a food item by the pound, why do I want to pay more for added water?  Duh!

I like this rule, and I hope it passes.  I pointed out the same in my book, The Six Keys to Optimal Health, regarding the “cage free” label, and I haven’t been shy about my thoughts on the use of the term “natural” used on other food items.  Yes, buyer beware, but also make food companies disclose everything on a label including whether something is genetically modified.  I do not belong to the camp that wants to do away with these foods entirely, as I beleive they serve a purpose, but it should be our choice as to whether we want to buy them or not.

What’s the difference between a huge and heavily populated industrialized nation and a group of smaller, more traditional countries that band together and take great measures to protect their publics’ health and their environment? What’s the difference between a country whose system sometimes encourages profiteering, even at the risk of public safety, and a de facto confederation that refuses to embrace “modern” food processing practices without question? If you answered, “a whole heckuva lot,” you’d be right.

Take for instance poultry preparation. In the U.S. it is common practice to wash freshly butchered chicken carcasses in a chlorinated wash to disinfect them of Salmonella, E. coli and Campylobacter, common causes of food poisoning. Salmonella and E. coli are particularly dangerous to humans, so this practice seems prudent, right? Add to that the cost effectiveness of using chlorine (it’s cheap!) and what you’ve got is a nifty little tool for mass chicken consumption. That’s what makes this country great. Everybody eats and somebody profits. Nice.

In that old fashioned land of Europa they do things a little differently. For instance, they refuse to use chemicals to clean and disinfect a carcass. Cave people. They believe instead that hygiene controls throughout the hatching and rearing cycle to better ensure that the bacteria does not develop in the first place. How yesterday. And they are very adamantly rejecting a proposed lifting of a decade-old import ban on poultry products from the U.S.

Of course, some people and some groups are muy pissed off, like, for instance, American poultry farmers. You don’t say. And a couple European folk are PO’d, too. Like EU Industry Commissioner Guenter Verheugen, who promised his buds in the U.S. that he would work to get the ban lifted. Hey, wouldn’t you be a bit annoyed if you were losing $180 million a year? I would. So, why can’t those sore sports just buck up and buy our chickens?

According to British lawmaker John Bowis, lifting the ban would be “outrageous and unacceptable, and would degrade EU citizens to guinea pigs.” Most vocal against lifting the ban is Europe’s biggest poultry producer, France. According to French Agriculture Minister Michel Barnier, “The Americans don’t have to buy our chickens (and) we don’t have to accept theirs.” Amen, mon ami, and you don’t have to accept American genetically modified foodstuffs, either.

We shouldn’t be so brazen about using chemicals (or molecular biology) to disinfect our foods; not until we understand all the risk involved, anyway. I’m all for progress, and lord knows, the risks of infected poultry isn’t something to play around with.* But I’m of the opinion that cleanliness starts in the chicken coop, and in this matter, American poultry farms are severely lacking (I talk in depth about this subject in my book, The Six Keys To Optimal Health). Further, there appears to be other options with regard to disinfecting carcasses which are supposedly a little safer. Whether or not this is true, I still tend to side with the Euros on this one: When it comes to the health and safety of my family’s foodstuffs, I rather not mess with chemicals if I don’t have to. Keep food production plants clean to the highest standards, and never, ever, ever let profits dominate public policy when it comes to our health.

*To be fair, here is an excellent piece on the risk cost-benefit analysis in favor of using chlorine to disinfect poultry and poultry preparation stations in production houses–pretty hard to argue with this writer’s reasoning.

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